Bright View Trading HK Ltd.


The products of the ancient Morelli pasta production factory are unique, the secret being an ingredient that is not found in most common types of pasta, which is wheat germ, the heart of the grain itself and which contains vitamins, as well as vegetable protein. During the normal cereal grinding process, the wheat germ is removed from the semolina in order to reduce the perishable of the product, which means that the pasta factories are forced to process the flour without the wheat germ. But thanks to the craft workmanship methods used by the Morelli pasta factory the wheat germ , that is always fresh, is re-incorporated into the semolina; and this has given rise to our slogan “OUR PASTA IS SOMETHING ELSE”. Through years of using the wheat germ ingredient the ancient Morelli pasta factory has succeeded in obtaining a pasta with a unique and delicious taste, which releases a wonderful aroma on cooking, the cooking water, taking on a slight green hue, as the result of the presence of the fresh wheat germ ingredient.

Pasta Morelli is considered to be of the finest quality, not only because of its wheat germ ingredient, but also because it selects the best Italian durum wheat semolina, which is processed according to craft technique. The machines slowly press the kneaded mixture and, after having hand rolled it on frames, the pasta is dried in storage rooms for 36 hours at no more than 45°/50°C. Thereby maintaining the intrinsic taste and nutritious properties of the product.